How to use Hubspot's Facebook Ad Integration (Demo)

How to use Hubspot's Facebook Ad Integration (Demo)

The lovely people at Hubspot developed “Facebook Ads integration” feature. In this video, we will show you how to integrate your accounts and manage your ad campaigns. We explain it in our blog as well → https://ift.tt/31WFupf [SUMMARY] 1. Setting up the “Ads” Add-on 01:03 Firstly, you need to activate the “Add-on”. To do this from within HubSpot, click on ‘Settings’ from the drop-down under your HubSpot Id in the upper right-hand corner of the screen. On the Settings page, select ‘Products & Add-ons’ from the menu. Scroll down the Products page until you find the Ads Add-on. When you first see it, there will only be the option to ‘Learn More’. 2.Connecting your Facebook Ad account 01:55 When you open up the new tool click, ‘Get Started’. Here you will see the three channels you can integrate - Adwords, LinkedIn and Facebook. Click on the Facebook icon and it will prompt you to authorize your account. To do this, input your personal password for your Facebook account and sign in. Next, select the Facebook Ad Account. 3.Managing your ads 03:10 In the first tab, you can see stats like impressions, CTR, clicks. Below your top-level stats, you will see a breakdown of all of your campaigns. If you drill down into one of them, you will get a lot of the same functionality that Facebook Ad Manager provides. 4.Analyzing your ads 04:18 If you click over to the Analyze section of the Hubspot Ads Add-on, you can see detailed stats on how your ads are performing. 5. R.O.I calculator 05:06 To use this feature, hop over to the ‘Settings’ tab and input the average value of a single new customer to your business. Below that, add your best estimate of your conversion rate from lead to customer for that channel. 6.Report your results 06:29 The immediate value of this calculator is you will be able to tell whether or not your ads are performing as they should. Next, it gives you the ability compare ROI of your ads across different channels. This is especially useful if you are utilizing the Google Adwords and LinkedIn Ads HubSpot integrations. Want help converting those leads you attracted from your Ads into customers? We have the guide to get you started! Grab yours now! → https://ift.tt/2NiDNiL
via YouTube https://youtu.be/JWtpUky4gj8